ROLLING LOUD AND STREETWEAR BRAND ‘THAT’S A AWFUL LOT OF COUGH STYRUP’ TO HOST THE ULTIMATE CARNIVAL & SHOPPING EXPERIENCE
Los Angeles, CA (February __, 2024) – Acclaimed streetwear brand That’s A Awful Lot Of Cough Syrup (ALOCS) today announced its dynamic partnership with Rolling Loud California to bring to life an immersive carnival and shopping experience on March 14-17. From classic arcade games, a swing ride, and two onsite stores to the release of limited-edition merchandise, the partnership will garner one of the most highly anticipated fashion and gaming activations at Hollywood Park Grounds in Inglewood, CA.
From selling hoodies out of a van to running two successful retail stores across Southern California, Desto Dubb is a living inspiration creating new canvas in fashion and urban culture. ALOCS limited-edition drops are fan-favorites among artists like French Montana, Lil Baby, Wiz Khalifa, Coi Leray, Quavo, Offset, Lil Meech, and more.
About Desto Dubb:
From being raised in Watts, CA, selling clothes out of his van in a parking lot, to running successful retail stores across the city, Desto Dubb is a serial entrepreneur and the founder of the widely-known streetwear brand That’s A Awful Lot Of Cough Syrup.
The long lines at the Melrose Ave store and limited-edition drops have made his clothing brand a favorite among Hip Hop enthusiast across the globe. The former rapper's rolodex of merch collabs includes French Montana, Young Thug, Quavo, Coi Leray, the late Drakeo The Ruler, No Jumper, and brands such as West Coast Customs, Cookies, and more.
About Rolling Loud:
Founded by 7-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries across four continents. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre. In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe, including debuts in Thailand and Germany, plus its flagship affair, Rolling Loud Miami, which offered its most diverse and wide-ranging lineup to date.
Throughout 2024, Rolling Loud commemorates "10 Years Of Rolling Loud," celebrating the festival's rise from humble origins to world dominance. Since the first Miami festival, Rolling Loud has evolved into a major force in hip-hop, providing a massive stage for rap's biggest names, giving early exposure to future superstars, including Travis Scott, Juice WRLD, and Ice Spice, and inspiring some of the most memorable moments in the genre's recent history. Now, Rolling Loud is hip-hop’s biggest stage, with star-studded festivals on four continents and more milestones to come.